A SANCTUARY FOR EVERYBODY
WITH STREET IN THE BLOOD
AND COUTURE IN THE HEART
MUF10 created mostly something that wasn’t there – but something that the people needed.
MUF10 is mixing things together. Taking things from the various subcultures – that’s what this collection is.Shop now
MUF10 teamed up ANTONIA in Milano & Macao, Harvey Nichols in Shanghai and Birger Christensen in Copenhagen.
With these collaborations Reza Etamadi, a former criminal, is breaking the rules in new ways and has been able to distance himself from his former life while forming MUF10.Shop now
A SAFE HAVEN FOR THE OUTCASTS, THE NORM-BREAKERS. A PLACE OF
NO RULES. ALTERNATIVE WAYS OF BEING AND SEEING. MUF10. BORN IN THE STREET BUT ACCEPTING OF EVERYONE.
MUF10 is a Scandinavian brand with an inspiring story. It’s rooted in current culture and is known for its bold stylish experimentation and unpredictability.Read more
In the night life of Copenhagen, MUF10 has succeeded in building a bridge between the polished parts of society and the downtown public housing district. The result is an urban integration process that the government can only dream about.
IT FELT LIKE WE NEVER FITTED IN, WE’RE NOT YOUR EVERYDAY CLIQUE, NOTHING LIKE THE OTHERS.
We escaped our prison, did u? We are creating something that people need – and we are not doing it in the regular way, but in our way. We are a team. We use each other’s strengths, and that’s what MUF10 stands for.
MUF10 started out making clothes for the clique in the ghetto. Nowadays you will see international style icons and influential fashionistas wearing the FAMILIE F/R PARA Bomber jacket and the oversized MUF10 hoodie as their favourite must have items.