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AW19 ID-Crisis 

New season now!

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Reality changes. Identities change

ID-CRISIS

Crisis: unstable situations for an individual, a group or society. Usually they occur with no warning, are negative and change the current reality. Crises leave people, societies and even countries in DISORDER, left to never to be the same again.

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AW19

Wool Coats

Available online NOW!

Taking a classic item to a new MUF10-fied direction.
Our ID coats have bold prints and embroidery details.

A SAFE HAVEN FOR THE OUTCASTS, THE NORM-BREAKERS. A PLACE OF NO RULES. ALTERNATIVE WAYS OF BEING AND SEEING. MUF10. BORN IN THE STREET BUT ACCEPTING OF EVERYONE.

MUF10

Since 2014

MUF10 is a Scandinavian brand with an inspiring story. It’s rooted in current culture and is known for its bold stylish experimentation and unpredictability.

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In the night life of Copenhagen, MUF10 has succeeded in building a bridge between the polished parts of society and the downtown public housing district. The result is an urban integration process that the government can only dream about.

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